VEDH INDIA - Digital Marketing Course Syllabus

V E D H

Expert Trainers

15+

Years Exp.

10+

Clients

1 Month Internship Certificate after completion
Designed for Career Success
Work On Live Projects
Internship Support Included
Institute Certificate After Completion

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Join 1,000+ trained professionals

About this course

VEDH INDIA presents India’s most practical Digital Marketing Mastery Course, designed to provide industry-focused, hands-on learning With over 15+ years of industry experience. Our vision is to train 5,000+ students and help them build successful careers with leading agencies, brands, and startups. This comprehensive 3-month classroom program, followed by a 1-month real-time internship, covers 22+ industry-relevant tools and technologies through live campaign projects, real client budgets, and practical assignments. Students also receive dedicated internship assistance to gain valuable real-world experience and become job-ready digital marketing professionals.

From running Google Ads campaigns to mastering AI-powered content creation, SEO audits to influencer marketing - you'll do it all during the training. No theory-only lectures. We follow a LEARN | PRACTICE | GROW methodology.

What you'll learn

Complete Digital Marketing Fundamentals & Strategy
Search Engine Optimization (SEO) with Semrush, Ahrefs, Screaming Frog
Google Ads (Search, Display, Remarketing, Shopping) & SpyFu
Google Analytics 4, Google Tag Manager & Hotjar Tracking
Social Media Marketing (Meta, Instagram, LinkedIn) with Publer & Modash
Email Marketing with Mailmodo + Chatbots with Tidio
AI-Powered Marketing: ChatGPT, Claude, DALL·E, DeepSeek, Canva
Live Projects, Campaign Execution, Client Handling & Reporting

Who is this course for?

Students, Freshers, Working Professionals, Business Owners, Freelancers, Career Switchers, Entrepreneurs, and anyone who wants to build a high-paying career in digital marketing. No prior knowledge required.

01
SEO Fundamentals: On-Page, Off-Page, Technical SEO

4 hrs
02
Screaming Frog: Site Crawl, Broken Links, Metadata Audit

3 hrs
03
Semrush: Keyword Research, Backlink Analysis, Site Audit, Content Gap

5 hrs
04
Ahrefs: Advanced SEO, Competitor Research, Link Building Strategy

5 hrs
05
BuzzSumo: Content Research, Trend Discovery, Competitor Analysis

3 hrs

01
Canva: Creatives, Banners, Thumbnails, Presentations, Social Posts

Preview 5 hrs
02
Publer: Scheduling, Content Planning, Multi-Platform Publishing

4 hrs
03
Modash: Influencer Discovery, Audience Analysis, Campaign Evaluation

3 hrs
04
Mailmodo: Email Campaigns, Interactive Emails, Lead Nurturing

5 hrs
05
Tidio: Live Chat, AI Chatbots, Lead Generation, Customer Support

3 hrs
06
Content Strategy + Campaign Planning with Trello (Project Management)

4 hrs

01
ChatGPT for Marketing: Copywriting, Personas, Research, Automation Workflows

Preview 6 hrs
02
DALL·E: AI Visuals, Campaign Concepts, Product Imagery

4 hrs
03
Claude: Research, Long-Form Content, Strategic Thinking

5 hrs
04
DeepSeek: AI Research, Ideation, Analysis, Problem-Solving

4 hrs
05
HTML / Web Code: Landing Page Basics, Tracking, Marketing Technologies

5 hrs
06
Final Live Campaign Project + Internship Preparation

10 hrs

Mr. Ritesh Tandale

Performanc/Digital Marketing Coach | 5+ Yrs

(4.9/ 500+ Reviews)

20+ Batches
5k+ Students

Performance Marketing Trainer With 5+ years of experience in Digital & Performance Marketing, I specialize in helping students and professionals understand how marketing works in the real world. Since 2021, I have worked across areas such as Meta Ads, Google Ads, SEO, Social Media Marketing, Lead Generation, Analytics, and Digital Marketing Strategy. As a trainer, my focus is not just on teaching theory, but on providing practical, industry-oriented knowledge that can be applied to real campaigns and businesses. My goal is to help learners build the skills, confidence, and strategic thinking required to succeed in today’s digital marketing industry.

4.9

Excellent

(100+ Reviews)

90%

80%

70%

60%

10%

Digital Marketing Overview

✓What Is Marketing? ✓Inbound Marketing Vs Outbound Marketing ✓What Is Digital Marketing? ✓Digital Marketing Platforms And Strategies ✓Digital Marketing Vs Traditional Marketing ✓Defining Marketing Goals ✓Latest Digital Advertising Trends ✓How AI Is Shaping The Future Of Digital Marketing ✓Case Studies Of Digital Campaigns

Content Marketing

✓Introduction To Content Marketing ✓Objective Of Content Marketing ✓Content Marketing 7 Steps Strategy Building Process ✓Types Of Content ✓How To Write Great Compelling Content? ✓Keyword Research For Content ✓Optimizing Content For Search Engines ✓How To Market Your Content? ✓How To Increase Opt-In Mail List With Content Marketing? ✓Case Study On Content Marketing

Social Media Overview

✓SMO Vs SMM ✓Benefits Of Using SMM ✓Benetics Of Learnig DM With DT ✓Understanding Social Media Algorithms ✓Social Media Statistics ✓Why Use Social Media Marketing? ✓Social Media Strategy Dimensions In Posts ✓SMO Analysis Or Audit Reports ✓Application Of AI In Managing Social Media Successfully

Email Marketing

✓Introduction To Email Marketing ✓Importance Of Email Marketing ✓Popular Email Marketing Tools ✓Email Marketing Goals ✓Introduction To Mail-Chimp / Sendinblue ✓Mail-Chimp / Sendinblue Pricing Structure ✓Account Setup And Settings ✓Email Marketing Strategy ✓Creating A Subscriber List ✓Integration Of Forms In Site ✓Import Subscribers In A List ✓Types Of Email Marketing Campaigns ✓Creating An Email Campaign ✓What Is The Newsletter? ✓Design A Newsletter ✓Reports ✓RSS Feeds Management

Graphic Designing & Video Editing Using Canva Pro

✓How To Create A Design From Scratch Using Canva Pro ✓Quick Tips To Make Your Designs Look Good ✓How To Choose The Dimensions For Your Designs? ✓How To Create A Background For Your Design? ✓How To Add Text, Images And More?

Personal Branding Using Digital Marketing

✓Introduction To Personal Branding ✓How To Built / Setup Personal (Social) Accounts? ✓Benefits Of Personal Branding ✓How Personal Branding Helps Business Branding? ✓Content Strategy For Personal Branding ✓Personal Branding Process

Facebook Mastery

✓Facebook Account Setup ✓Personal Account Properties ✓Facebook Marketing Strategy ✓Competitor Analysis ✓Facebook Business Page Setup ✓Types of Business Pages ✓Cover Photo Designing ✓Increase the Likes to Page ✓Page Management Options ✓Types of Posts and Statistics ✓Dimension in Post ✓Creative Posts Strategy ✓User Engagement Metrics ✓Facebook Group ✓Facebook Marketplace ✓Meta Business Suite ✓Creative Facebook Post Ideas Generation Using AI ✓Facebook Post Caption Creation Using AI ✓Facebook Post Hashtags Generation Using AI ✓Introduction to Facebook Advertising ✓Types of Promotions ✓Audience Targeting ✓Advanced Audience Targeting ✓Bidding Strategies ✓Ad Format ✓Ad Dimensions and Rules ✓Reporting and Analysis ✓Writing Facebook Ad Copies Using AI ✓Audience Research / Creating Target Audience Persona Using AI ✓Developing Facebook Ad Campaign Strategies Using AI

Whatsapp Marketing

✓Whatsapp Marketing Strategies ✓Whatsapp Business Features ✓Business Profile Setup ✓Auto Replies ✓How to Install Whatsapp Icon on Wordpress Website? ✓How to Set Up One-Click Chat? ✓How to Set Up an Initial Message? ✓Whatsapp One-Click Testing on Site ✓Whatsapp Bulk Sending Softwares

Freelancing

✓Introduction to Freelancing? ✓How Does Freelancing Works? ✓How to Grab Freelancing Projects? ✓How to Pitch a Client for a Project? ✓Freelancing Templates / Proposals ✓Freelancing Quotations / Pricing / Package ✓How to Work on Freelancing Projects? ✓Reporting and Suggestions ✓Websites for Freelancing Project ✓Freelancer To Agency

Instagram Mastery

✓Instagram Overview ✓Instagram Business And Creator Account Setup ✓Instagram Content Creation Strategies ✓Instagram Reels Mastery ✓Instagram Viral Content Strategies ✓Instagram Analytics ✓Building Brands Using Instagram ✓Instagram Monetization ✓Becoming Influencer on Instagram ✓Paid Promotion Strategies on Instagram ✓Creative Instagram Post Ideas Generation Using AI ✓Instagram Post Caption Creation Using AI ✓Instagram Post Hashtags Generation Using AI ✓Introduction to Instagram Advertising ✓Types of Promotions ✓Audience Targeting ✓Bidding Strategies ✓Ad Format ✓Ad Dimensions and Rules ✓Writing Instagram Ad Copies Using AI ✓Developing Instagram Ad Campaign Strategies Using AI

Application Of AI in Digital Marketing

✓Use of AI in Digital Marketing ✓ChatGPT ✓Use of ChatGPT in Digital Marketing ✓ChatGPT Prompt Checklist ✓Use of ChatGPT in Content Writing ✓Use of Quillbot AI Tool ✓Use of DALL-E AI Tool ✓Use of Copy.ai AI Tool ✓AI Tool List (Text to Speech, Text to Image, And Many More) ✓Real Time Case Study of AI in Digital Marketing

SEO, Google Analytics (GA4) & GSC Client Work

✓Top SEO Competitor Analysis ✓Clients in Depth SEO Auditing ✓Top Keyword Traffic & Analysis ✓Keyword Ranking Reports ✓How to Improve SEO Performance? ✓SEO Reporting

LinkedIn Mastery

✓Benefits of LinkedIn Network ✓Create a LinkedIn Profile ✓Optimizing the Profile ✓Recommendations in LinkedIn ✓Creating New Connections ✓Creating Company Page ✓Creating Showcase Page ✓Customization of Page ✓Posting Content in the Page ✓LinkedIn Groups ✓Finding Jobs in LinkedIn ✓Creative LinkedIn Post Ideas Generation Using AI ✓LinkedIn Post Creation Using AI ✓LinkedIn Post Hashtags Generation Using AI ✓Generating LinkedIn Articles Using AI ✓Introduction to LinkedIn Ads ✓Types of Promotions ✓How to Use Filters in LinkedIn ✓Audience Targeting ✓Advanced Audience Targeting ✓Bidding Strategies ✓Ad Format ✓Ad Dimensions and Rules ✓Writing LinkedIn Ad Copies Using AI ✓Developing LinkedIn Ad Campaign Strategies Using AI

Client Paid Ads Performance

✓Run Facebook Ads Live Campaign For Client ✓Run Google Ads Live Campaign For Client ✓Analysis Report ✓Strategies to Improve Performance ✓Competitor Creative Analysis For Facebook Ads & Google Ads ✓Competitor Ads Performance Using Tool ✓Strategy to Reduce Lead Cost & Improve Performance ✓Client Reporting

Performance Marketing Course Syllabus

✓The Fundamental Concepts of Performance Marketing ✓Finding & Testing Target Audiences ✓Picking the Right Channels ✓Stealing from Competitors ✓B2B – Performance Marketing ✓B2C – Performance Marketing ✓Metrics to Master in PM ✓Importance of Performance Marketing ✓How To Measure Performance? ✓KPI For Measuring Performance? ✓Types of Performance Marketing ✓Stages of Performance Marketing ✓How To Optimize Performance? ✓Role of AI In Performance Marketing

Search Engine Optimization (SEO)

✓Components of Search Engine ✓Google Algorithm ✓Panda Algorithm ✓Penguin Algorithm ✓Humming Bird Algorithm ✓Pigeon Algorithm ✓Latest Google Updates ✓( BERT, Rank Brain, EAT)

Local SEO (Google My Business)

✓How to Setup your Business on Google My Business ✓What is Local SEO (GMB)? ✓Importance of Local SEO (GMB) ✓Submission to Google My Business ✓Completing the Profile ✓Local SEO Ranking Signals ✓Local SEO Negative Signals ✓Citations and Local Submissions

Google Analytics (GA4)

✓Introduction To Next Generation Analytics i.e. Google Analytics (GA4) ✓Setup Analytics Property ✓Event Management In Analytics ✓Conversion Management ✓Manage Accounts And Users ✓Report And Explore ✓Analytics Intelligence ✓Advertising Tracking ✓Audience, Remarketing And User Tracking ✓Data Importing In GA4 ✓Real Time Analysis ✓Analyzing Google Analytics With The Help Of AI

Tools

Tools We Will Teach You

Digital marketing toolkit:

Tap any tool to see what you'll actually learn to do with it.

Google Ads ›

Learn to create, manage and optimize paid advertising campaigns, including search, display, remarketing, keyword targeting and conversion tracking.

Google Analytics 4 ›

Learn how to measure website traffic, user behaviour, conversions, campaigns and marketing performance using data-driven insights.

Google Flow ›

Learn to create videos for digital marketing campaigns.

Semrush ›

Learn SEO and competitor research, keyword analysis, backlink research, site audits and content opportunities.

DALL·E ›

Learn to use generative AI for creating marketing visuals, campaign concepts, product imagery and creative content.

Canva ›

Learn to create social media creatives, presentations, advertisements, banners, thumbnails and other branded marketing assets.

Hotjar ›

Learn to understand how visitors interact with websites through heatmaps, recordings, surveys and user feedback.

Modash ›

Learn influencer discovery, creator research, audience analysis and influencer campaign evaluation.

ChatGPT ›

Learn AI-assisted content creation, campaign planning, market research, copywriting, brainstorming, customer personas and marketing automation workflows.